Below is a draft and initial attempts at making the digipack.
Panel 1
This panel silhouettes the three band members when they're running which helps to give the image pace and a feeling of immediacy. This helps to stand out since they are an up and coming band with a lot of potential. This image is actually a blend of two pictures. One of them running down an underpass and another of a derelict building behind thick, steel bars. Those are the vertical lines seen going down the image. From left to right is the drummer Nick Upton, lead singer and front man Solay Elibol and finally on the right is the bassist Sam Sleight
Panel 2
Again like the first image this Panel is a mixture of two images. The first is a close up of the lead singer/ front man (Solay Elibol) and a low angle shot of an empty car park giving the Panel a vanishing point behind Solay. I edited this image into black and white which creates a dramatic and more serious tone to the album art. This is important since this digi-pack needs to make the band look as if they are fun and fresh yet they are serious about their music and career choice.
Panel 3
In Panel 3, when you take the CD out, will have this image behind it. This features the whole band against a wall with multiple political messages on it such as 'Life Is A Mine Field' to the right of the frame. This makes the bands image seem edgier and contemporary. The music they write, they write with current affairs in mind. The single 'USA' by The Upgrade is a song which has a political message and statement at its core. For example one of the verses within 'USA' is:
"The land of opportunity where every man is rich,
They slaughter all your earnings and they tell you life's a bitch".
"The land of opportunity where every man is rich,
They slaughter all your earnings and they tell you life's a bitch".
The design for the actual CD is posted below. It is The Upgrades logo and its simple, plain and distinctive so when people see it they will immediately think of the band.
Panel 4
The final panel contains several pieces of key information. Starting from the top there is again the upgrades logo which makes the band instantly recognisable to the market and target audience. There is the main image which contains all three band members giving a face to the band name and making it more personal. I have decreased the intensity of the colours on the image like the bricks on the wall which creates a dull and dingy tone to it however kept the artists the same making them stand out slightly. This makes them look important. I have spaced the tracks out evenly with two rows of bricks between them both making the image look more full. At the bottom banner there is the bar code and to the right of this there is the name of the company being 'King of the Camera Productions'. Lastly and perhaps most importantly there is a logo for Facebook. This makes sure that their target audience (being of a younger demographic of roughly 16-25 year olds) can find them on social networking sites to keep up to date with new releases and news on the band.
Below is the magazine advert which I photographed, designed and edited myself. The banner at the top is The Upgrade's logo. This makes them stand out instantly and recognisable to an audience through a symbol. You can also see the faces of all three band members giving a face to the band instead of three enigmatic figures. Solay (the lead singer) is in the middle since he represents the band the most when they play gigs.
At the bottom are reviews by two massively influential music magazines of 'Kerrang!' and 'NME' both rating it highly. In the bottom right-hand corner again there is a link to the bands Facebook page. This allows those who have Facebook to look them up. This gives the band slightly more publicity to the social networking audience. I have increased the level of yellows in the poster giving it a slightly sepia tone. I increased the contrast too which helps to make the white pillars in the background stand out clearer as well as the streetlight in the backdrop.
The final panel contains several pieces of key information. Starting from the top there is again the upgrades logo which makes the band instantly recognisable to the market and target audience. There is the main image which contains all three band members giving a face to the band name and making it more personal. I have decreased the intensity of the colours on the image like the bricks on the wall which creates a dull and dingy tone to it however kept the artists the same making them stand out slightly. This makes them look important. I have spaced the tracks out evenly with two rows of bricks between them both making the image look more full. At the bottom banner there is the bar code and to the right of this there is the name of the company being 'King of the Camera Productions'. Lastly and perhaps most importantly there is a logo for Facebook. This makes sure that their target audience (being of a younger demographic of roughly 16-25 year olds) can find them on social networking sites to keep up to date with new releases and news on the band.
Below is the magazine advert which I photographed, designed and edited myself. The banner at the top is The Upgrade's logo. This makes them stand out instantly and recognisable to an audience through a symbol. You can also see the faces of all three band members giving a face to the band instead of three enigmatic figures. Solay (the lead singer) is in the middle since he represents the band the most when they play gigs.
At the bottom are reviews by two massively influential music magazines of 'Kerrang!' and 'NME' both rating it highly. In the bottom right-hand corner again there is a link to the bands Facebook page. This allows those who have Facebook to look them up. This gives the band slightly more publicity to the social networking audience. I have increased the level of yellows in the poster giving it a slightly sepia tone. I increased the contrast too which helps to make the white pillars in the background stand out clearer as well as the streetlight in the backdrop.
A strong evaluation of your ideasm what you need to focus on in another post re your print productions is how you have either used, developed or challenged generic conventions. Genre characteristics are very important in music productions - and you need to be able to discuss the way you've used genre in your evaluation.
ReplyDeleteCould you urgently re post under label G324 Research and Planning Print Productions because you have to respond to tutor feedback and revise elements of these productions. They are presently under the incorrect label.
James the deadline for uploading your revised and completed print productions was yesterday. Could you pleae upload without delay following instructions I've just emailed to you all. If you miss deadlines you risk losing marks.
ReplyDeleteJames your blog is difficult to navigate. You need to respond to my post re posting the evaluation of your ideas re your print productions under Label G324 Research and Planning Print Productions.
ReplyDeleteAlso I can only find a draft of Question 2 of your evaluation on your blog. This means you have three more questions to complete in the next couple of days. This is cutting it very fine.